A crypto casino platform, designed end to end for the B2C market, later packaged as a B2B CMS casino platform
The brief in 30 seconds
About
The gaming company Bad Hombre had an exciting new project - Supremo. An online casino platform with Crypto & FIAT payment model, slot games, live casino and a gamification module.
The Goal
A modular crypto gaming platform built for user satisfaction, speed, performance and growth.
My Role
Lead research and design across the full lifecycle, provide ongoing support to product and dev teams, and deliver prototypes, design system and dev-ready annotated screens.
Team & Setup
I joined a cross-functional team of 20+ and worked closely with the Chief Operating Officer and Marketing Director to understand the business needs. I owned the UX Design from architecture and low-fi prototypes through to hi-fi handoff.
Plus a Chief Operating Officer and a Marketing Director steering the product.
Project map
01
Discovery
Stakeholder meetings to pin down vision, MVP scope, markets, currencies, crypto assets and the regulatory picture.
02
User segments
Mapped players by geography, payment preference and game type - shaping onboarding, payments and responsible-gambling.
03
Sprint mapping
Broke scope into deliverables, journeys and requirements - a roadmap the whole team could coordinate against.
04
Interactive prototype
Built the prototype that set the product architecture - a working reference for the team before development began.
05
Hi-fi handoff
Drove every journey to a dev-ready state - all edge cases, error states and compliance messaging included.
Product scope
Account & identity
Casino product
Player financials
Bonus & promotions
Profile & support
CRM surfaces
Final designs
Prototypes
We prototyped the vital journeys and tested these for desktop and mobile with a set of users.
Crypto currency deposits and withdrawals were tested in a live environment as well as with a prototype to ensure design and technical viability.
Supremo mobile screens: payment, password reset, and unhappy journeys.
The challenges
Crypto is not fiat
My background in fiat online payments and account services gave me confidence that proved overstated. This was my first time implementing crypto wallets, payments, betting, deposits, and withdrawals. The processes worked differently enough to create a real challenge. I used low fidelity prototypes to validate the user journeys. I also tested various crypto platforms to experience the entire process as a customer. I analysed waiting times, conversions, and gameplay.
Consistency if you can keep it
Design consistency across the platform was another challenge. The product covered games of chance, slots, live casino, tournaments, poker, lottery, user accounts, fiat and crypto wallets, player limits, and KYC. This created a large collection of disjointed builds held together by a single design system.
The problem showed up under deadline pressure. Designers short on time grabbed the nearest matching element. Sometimes they built a new one on the spot and hoped it matched. Developers did the same. They picked components that functioned rather than the correct ones.
To stop these errors from reaching the final build, I introduced an end of day change log. Every designer and developer listed what they worked on and where it lived. The UI designer and I reviewed these logs at the end of each day. We caught the irregularities and fixed them immediately.
Outcome & Business Value
Supremo launched as a complete MVP. The product gathered a lot of interest and eventually Live Interactive changed course and from B2C product became an off-the-shelf platform sold to other operators.