Project overview
MIRÉ is a premier bridal and evening gown design studio. It specialises in custom-made dresses with a recognisable aesthetic. I designed and developed the complete digital platform using a tailored WordPress E-commerce framework. The goal was to deliver a seamless user experience that showcases the custom-made collections, and integrated a dedicated booking engine that allows clients to schedule private fitting appointments and bridal consultations directly through the website.
The challenge
The client required a comprehensive digital transformation to expand their physical atelier into the global digital marketplace. The objective was to launch an independent, premium e-commerce platform with direct retail sales while integrating an online consultation and fitting scheduling system to streamline the custom-tailoring customer journey.
Real metrics year to date, 222% increase in organic traffic
Best brand award 2024
For the year of the launch of the new online store, MIRÉ received the Best Brand Award in Bulgaria for Digital Fashion category. It was outlined the outstanding customer satisfaction, innovative digital solutions for having a consultation and overall purchasing journey.
I was happy to accompany Kremena, Owner of MIRÉ to the official award ceremony.
